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Should I Build An Attorney Mobile Site?
Mobile is being seen by many attorneys as an important marketing tool that cannot be ignored. Should you build a Mobile site this year?
If you’re running a law firm and you aren’t in the mobile space yet — you should know by now that you’ll need to take the plunge now or risk being left behind by your competitors. Mobile is here and is fast becoming one of the dominant ways users consume content and make purchases and services. Chances are your website is not mobile compliant.
Local Mobile Search for Lawyers
Most legal searches are local searches and it is important that your site is optimized for a mobile phone. Criminal lawyers and Personal Injury would be a great fit for mobile because of the urgency of an accident, or sudden criminal implication. In addition, there may be additional practice areas where mobile can be an extremely effective marketing tool.
We Optimize Your Lawyer Website for Mobile
The iPhone, Blackberry, Android and other handhelds. A mobile friendly site takes advantage of the mindset of consumers “on the go”… to turn missed mobile opportunities into new leads and sales.
You Could Be Losing Cases
By starting with a mobile website you can make sure that the first time someone types in your URL from their mobile device, they are immediately detected as a mobile channel user and redirected to a mobile-optimized experience — or even better to a device-optimized experience.
This approach removes the barriers of entry because it doesn’t force your users to download an application before interacting with your brand AND can still serve a device-optimized experience to your users. This will become more and more important as many mainstream users don’t know what an App store is and don’t want to find out.
Mobile is fast becoming one of the most important delivery channels for business today.
Why having a mobile website is so important:
According to Neilson research, mobile Internet usage is growing 30% every year. By 2013, it is expected that there will be 134 million mobile web users in the United States alone, up from 73.7 million mobile web users in 2009. Here are the key reasons why your business should have a mobile website in 2011. 1. Google indexes mobile content differently than regular search. Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy.
People who are first to market have a significant advantage. Therefore, if businesses get a mobile site today, they can be ranked quicker than their competition. If for no other reason than to Rank High on Google, you should build your mobile site before your competition does. 2. One out of every five Americans is on the mobile web every day. As the percentage of mobile web users increases rapidly, you should not miss the opportunity to capture this audience and preempt the competition. 3. 20% of all U.S. households are now “mobile-only” for their phone service. Even Google’s ex CEO Eric Schmidt has said “The Future is in Mobile Search”. The next frontier of the internet is the mobile web and some say it will even overtake the desktop. In the near future, most of the visitors to a website will be through mobile. Mobile devices such as the iPhone and Android have revolutionized web surfing, enhanced the experience dramatically, and continue to drive more consumers to use mobile devices for browsing the Internet.
